Articles


Double Your Online Business With A Blog

by Kale McClelland

Even though traffic to your website isn't a guaranteed entity, one thing is.

If you post good, quality content with the right keywords on your blog, Google will notice. Then depending on how long people stay on your site, Google will decide if you're an 'authority' on your niche topic.

And if you pass that test, Google will index it, and allow thousands of people to find it. This can result in tons of quality prospects visiting your business website daily.

However, Google can be merciless at times. It's kind of 'moody'.

If Google changes its algorithm, or raises its standards for being an authority blog and yours falls short (since Google will NEVER notify you of what that standard is), then you're out of luck.

What does that mean? Traffic can disappear just like that.

Fortunately, Web 2.0 is now on the scene, and it can be much more effective and much quicker than a search engine (even Google) in ensuring you get a lot of traffic. Blogs, therefore, mean that you as a business owner can take full advantage of Web 2.0.

David Ledoux explains how he gets over 10,000 visitors to his blog, with over 7000 of those coming from social bookmarking sites. Have a look at Vitale's Hypnotic Marketing 2.0 bonus interview for the full report.

Had David sat back and waited on the search engines (like the old days), he'd be getting less than half the amount of traffic he's getting now.

Sites such as Stumbleupon.com, OnlyWire.com and Digg.com let you share your blog posts and articles with millions of viewers with one simple push of a button.

They're free, and the results can be mind boggling if you use them correctly.

However, there are a few things you must keep in mind before you go haywire submitting your blog content to them. The effectiveness of your blog largely depends on the community members on these sites.

They act very much like a democracy. People can vote up your blog article, or they can vote it down. If enough people vote it up, it becomes highly visible, resulting in more traffic. It all depends on the quality of the content you provide.

If your blog post is more like an ad, or something that's very self-serving, then it won't fly. Marketing and advertising should be next to nil when sharing content on these sites. People don't like to be sold, so don't try it.

And yep, you have to make content interesting. Boring just won't do. Keep your content engaging, funny, interesting, or whatever particular pull is appropriate for your venue. You can play your blog articles back into your product or service in some way, but do it creatively and without "selling" to people.

One good way to do this is to create articles based upon the calendar. Events, holidays, or seasons can be very interesting to write about. If you write about things currently in the news, this can also be very effective, as long as you keep it interesting.

Dr. Joe Vitale wrote a blog article titled 'Desperate Valentines', and wrote 15 things you can do if you're alone on Valentines Day. Once he launched it on February 14th and submitted it to Digg.com, he generated close to 20,000 unique hits to his blog.

The possibilities are endless, so make blogging a key component of your internet marketing.

Dr. Joe Vitale and David Ledoux use Blogs and Web 2.0 strategies to multiply their businesses quickly; to find out how, check out their bonus interview over at Hypnotic Marketing.

Published July 21st, 2008

Filed in Home Business, Marketing