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If you want people to read your marketing material, it's getting a lot more challenging than it used to be. However, you can utilize techniques and tricks to make it easier to do so than before, too.

It's no secret that without an effective, attention-grabbing headline, your sales letter can be completely useless. The same goes for email subject lines to convince people to open them.

There are some hypnotic 'text tricks' you can use to really make your headlines, titles, and subject lines extra appealing. However, I must warn you that some of these tricks are edgy and not for the faint of heart!

And we've used these ourselves, so they work.

Here are 5 very unusual tricks you can use right away to stop anyone in their tracks (if you DARE to use them):

1. Use a headline with "fill-in-the-blank". For example, you can say, "Make As Much ______ As You Want to, in Your Own Home!" There's not a much better way to generate curiosity than inserting a blank in your headline at a very strategic place.

2. Write your headline backwards. '!thguohT detpurretninU fO deepS ehT tA etirW' You'll be surprised how many people will sit there and really want to figure out what you're headline says, especially if they're caught off guard!

3. Write two words that appeal, and one totally unrelated one. 'Money! Freedom! Lizards!' Humor often combines two or three completely unrelated subjects or ideas.

4. Emphasize specific words by using all capital letters, dashes, or underlining. Take a look at this article's headline again. Certain keywords can really stand out in your headline or title that will make your readers to subconsciously want to respond favorably.

5. Censor out one or two words. 'Write at the xxxxx Of Interrupted Thought!' This is similar to having a blank in the headline, but using characters or a 'black box' to block out a word from being seen. Again, your readers can't help but think, 'What are you hiding?'

Once you put these tricks to use, you should immediately explain the headline or title in your opening. Don't risk being seen as unprofessional. A great way to start your opening paragraph is to say, 'I'm glad my strange headline got your attention'. Then proceed to explain yourself.

There are tons of other techniques you can come up with on your own, and these are just a few of the 11 tricks listed in the 'Hypnotic Traffic Tools' bonus report. You can also use these ideas sparingly throughout the body of your content, and not just in your headlines or subject lines.

Test these out and have a little fun!

Marketing on the internet is not as difficult as you may think. Find legitimate ways to make money online, or how to increase your website traffic at http://www.nitromarketing.com/blog