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Achieving a higher web site search engine rank can be an arduous process. Here are some simple tips to help you get better search engine ranking

Keep Keyword Density to 15% - Current wisdom is that you should write your content with keyword density of no more than 15%. Keyword density is defined as how how often a particular keyword can be found on a page compared to total number of words on the entire page. For example, if your total word count on a page of content is 300 words, your keyword or keyword phrase must only appear a maximum of 45 times. There are free web sites that help you check the keyword density on your page. Just search for "free keyword density check" using your favorite search engine and you should find a site that will help you.

Relevant Links - Your goal is not only to build up a quantity of links to your website, but that they be links from relevant sites topically.Search engines value sites with lots of relevant, incoming links, and also look at their relevancy and overall quality as well. If you are not conscientious about both, you could end up lowering your rank instead of raising it. Writing articles and submitting them to article directories and is one of the best ways to build relevant links.

Heading Tags - There is a better alternative to just dressing up your headlines by making them bolder and bigger which will be more effective in drawing eyeballs. Try and use headers. H1, H2, H3 and similar headers are not only helpful in making titles, subheading etc. more prominent, they can also change headline size according to their position in the article. Be aware of certain facts about using headers though. The keyword in your H1 header will be viewed as being of prime importance by search engines, so don't place more than one H1 header on a single web page. It's not technically wise to do so. More than one H2 or H3 headers are OK. You should make an attempt at getting to H6 headers although most websites only utilize up to header H3.

Fresh, Original Content - No doubt about it. Search engines and surfers love original content. Since search engines store pages visited, content which has been simply lifted from another site will be identified as stolen and will not increase your search rank. Although it might improve a bit due to being more content-heavy, it's not a risk worth taking when you could get far better results using self-written, original content. Quality, original content will always be valued.